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  • TRADITIONAL FUNKY BRAND OF UK


    To recreate BOY LONDON, a Traditional Funky Brand of UK(origin),
    by adding new feelings and trends to guide a new fashion way.

    brand identity


    boy london`s eagle logo symbolizes
    power&uniqueness


    The story of BOY is a true one off. In that, the wildest rumors and legends that surround it couldn`t hope to compete with the reality. Beloved by the underground, but frequently courted by an overground, hungry for a piece of BOY’s trademark attitude, it remains the label that everyone wants in on.

    BOLD&UNIQUE

    Represent a BOLD & UNIQUE mind of Boy London LOOK


    HIGH-END STREET

    Always leading a new HIGH-END STREET look trend by not repeating the preexistence


    SPORTIVE & CASUAL

    Represents new styles that is SPORTIVE & CASUAL wear to everyone for everywhere